Decorating to Sell
The idea of selling your home can be daunting, stressful, and even scary. On top of that, you may be searching for another home or in the process of moving. With our busy lives, the last thing you want to worry about is multiple showings over the course of months with no offers coming in. From a financial standpoint, a lengthy selling process can be expensive with possibly carrying multiple mortgages or facing tens of thousands of dollars of price drops to get your home sold. This is why home staging is key in selling your home.
Home staging means showing your house in a way to get it to sell as fast as possible and for the most amount of money. That may mean de-cluttering and rearranging furniture or even as far as furnishing every room in an empty home. Why does home staging work? First, home buyers may look online and talk to their agent with certain features in mind (square footage, bedrooms, etc); the logical standpoint of purchasing a house. When it comes to finding THE perfect home though, there are more emotions invloved...feelings that kick in when they walk through a home that they just can't live without. More often than not, this emotional connection comes from thoughtful home staging which could lead to multiple offers on a home. Secondly, few home buyers can look past ugly, disorganized or cluttered rooms. Home staging creates a model environment so that people aren’t distracted by things that can be easily changed. In addition, high real estate prices make prospective buyers more critical, which is especially the case in hot real estate markets but also true in buyer-friendly markets where they can take their time and be picky. Finally, decorating shows and magazines as well as house "flipping" shows are everywhere now. This trend has increased buyer's sensitivity to how things look. In staging your home, I am trying to come as close to the “ideal” as possible, whatever the home’s price point. This gives the home an advantage over other homes that haven’t been staged. (Sources here)
What can you expect when you hire Carrie McCampbell Design to stage your home? The process begins with an initial conversation about your home and your current situation (thinking about selling, already listed, sitting on the market for months, etc). From there, I set up an in-home consultation where we will walk through your home together, room by room, outlining important steps to take to get you open-house ready. At that point you can decide whether you want to complete these items on your own or if you'd like my help and direction. As I said before, I understand that this time can be stressful so I promise to work efficiently and quickly to get you the fastest and most profitable sale possible. Contact me today to discover the potential of your home!
I love the above example of Before and After pictures because they are both the real estate listing photos AND the room was staged professionally in both photos. The Before picture was how one of my previous homes was staged when I purchased it. As you can see, the walls are a dark purple-ish beige, the ceiling light fixture is outdated, the shelves on the wall are filled with clutter, there is a huge piece of furniture in the corner and, though not visible in the picture, the bed was right at the doorway to the room making the room seem small and cramped. The After picture is how I staged that same room when I was preparing to sell my home a few years later. You can notice the light and airy wall color, the updated ceiling fixture, smaller furniture with a different layout that opened up the room, and decorative shutters around the window to make a focal point above the bed. This is a great example of the need for an experienced stager who can make minimal changes for a large impact. The Before picture home sat on the market for months with no offers and multiple price reductions. The After picture home received nine offers within four hours of being listed and sold that same day for $60,000 over asking price! Same room, different design choices and VERY different outcome! See more photos of that home here.
Again, the images above are examples of a house with the same floor plan, both staged. In the Before picture, the previous stager had this bonus room/loft space set as an office with a large couch. In the After picture, I staged it instead as a game/media room, being that the living room was a bit small in the home. I wanted to showcase this room as an extension of the living space and another place for each family member to gather. The goal of staging, as mentioned before, is to appeal to the widest range of buyers and help them visualize themselves living in the home. By choosing the correct scale furniture for this area, I was able to make it appear so much larger than how it was staged before. That, combined with additional light sources and cozy textiles, made for an inviting and functional room.
The client with the studio condo featured in the Before and After pictures above was skeptical (to say the least) that her 400 sq foot home could ever look inviting. With minimal space, she was hesitant to bring in furniture for fear of it looking and feeling crowded. I assured her that the right pieces could actually define the certain living areas of her home and make it feel much larger. By simply adding a few small pieces of furniture as well as some beautiful textiles (pillows, curtains, throws), I created a functional and inviting living room. My client was so happy that she was crying tears of joy and actually decided to stay in her home instead of moving! See more photos of this project here.
Check out some of my most recent staging projects below:
"Carrie has done such an amazing job in decorating her own home; I couldn’t wait to get clients into it. I asked Carrie if I could bring my clients in to see what a similar home could look like when professionally decorated/staged. They had been looking at homes in her community for some time, but just could not visualize what the finished product could look like. The model home was nice but did not sell the potential of what their home could look like. Carrie allowed me to bring them in and within seconds, I could tell that this is exactly what they were looking for. We spent as much time looking at her furnishings as we did the physical structure of the home. Well, needless to say, we wrote an offer the next day and my clients are currently building their new home. I am so excited for both my clients and I’m sure they are going to hire Carrie to help them once their home is complete! Thank you Carrie, I couldn’t have done it without you!" -Tim Martinez, Hasson Company Realtors
"I had my house on the market for four months with no offers and I didn't want to do a price drop as my real estate agent had suggested. Carrie came in and suggested a few cosmetic changes that could help like paint colors. We then decided to take it a step further and buy a few pieces of furniture that I could take to my next home when I moved. The new furniture pieces (sofa and arm chairs) combined with rearranging some art, re-configuring the layout, and taking away some of the 'clutter' made for a totally different look. That new look paid off; I had an offer for full asking price within two weeks. My home sold for the highest price per square foot in the neighborhood! And, I had some great new furniture to take to my next house...in which I hired Carrie again to design." -Kosta Fassilis
"I knew Carrie's house would sell quickly because she had great taste and a beautiful home, but I wasn't prepared for just how quickly. The real estate open house generated more traffic than I had ever seen in my almost 15 years as an agent. People were waiting in a line outside the door to come see the house based on how amazing the photos on the flyers/internet were. Within the first FOUR HOURS of it being on the market, we had NINE offers...all over the asking price! Potential buyers wanted her home so much that they submitted personal letters with their offers, hoping to win the bidding war. When all was said and done, her house sold that evening for almost $60,000 over asking price. To say the least, Carrie knows how to get a house to sell fast and for the most money possible!" -Paige Wager, Dimension Properties
"Carrie came to my house and offered up one amazing idea after another for designing my home. Her professionalism shines in all aspects from explaining how she works, what her fees are, and sharing her extremely on-trend ideas for making my home warm and inviting. With my being a young professional in real estate, she made sure to do all of this on an extremely reasonable budget. I could not have been more pleased. If ever given the opportunity to refer her to my clients when they are placing their homes on the market, I will not hesitate to do so." -Daniel Barnett, Windermere Crest Realty Co
"We are a home builder in SW Washington and hired Carrie to stage our model homes. We were thrilled with the outcome and how Carrie tied the whole home together making it beautiful and inviting. Her efforts have made it so that potential buyers can envision their new house as a HOME. Even given a lean budget, she was able to furnish and decorate each house within budget. We highly recommend her services." Jessie Cook, Ginn Realty Group